Ben Aspell

Prime London are a Central London Estate, Letting and Asset Management agency, where an ethical and professional service is paramount. We handle over 800 transactions annually, and manage over £1bn of assets in Central London. With our global reach and partnerships, we deal with some of the finest properties in the world, and our dedicated team understand fully the bespoke service required to meet the needs of our clients, purchasers and tenants. Prime London own and operate from our offices both at 21 Grosvenor Gardens in Belgravia, and at Palace View, adjacent to Lambeth Bridge.

With 14 years’ experience in estate agency, Joe Masterson has built his career from the ground up, progressing from Sales Negotiator to Branch Manager and now Senior Sales Associate and Valuer at Fairfield Estate Agents’ Watford branch. Joe has extensive knowledge of WD24, WD23, WD25, WD18, WD17, WD19 and WD5, and works across all types of residential property. His approach is simple: break complicated problems into clear, manageable steps. Whether a sale needs a change of strategy, difficult negotiations or involves more complex circumstances such as divorce or bereavement, Joe focuses on finding a practical way forward while keeping everyone informed. His commitment to customer service has been recognised repeatedly through highly rated AllAgents reviews. At Fairfield, Joe combines his experience with a strong local team and a hands-on approach from valuation through to completion.

I am a founder of Jewel Homes, a modern estate agency known for its fresh approach to property sales and lettings. With a strong focus on service, innovation and transparency. I have built a brand that resonates with both landlords and homebuyers across Scotland. Passionate about property and driven by results, I lead team that blends local expertise with smart technology - including AI automation and CRM integration - to deliver a seamless client experience.