Peter Allison

Prime London are a Central London Estate, Letting and Asset Management agency, where an ethical and professional service is paramount. We handle over 800 transactions annually, and manage over £1bn of assets in Central London. With our global reach and partnerships, we deal with some of the finest properties in the world, and our dedicated team understand fully the bespoke service required to meet the needs of our clients, purchasers and tenants. Prime London own and operate from our offices both at 21 Grosvenor Gardens in Belgravia, and at Palace View, adjacent to Lambeth Bridge.

I am a founder of Jewel Homes, a modern estate agency known for its fresh approach to property sales and lettings. With a strong focus on service, innovation and transparency. I have built a brand that resonates with both landlords and homebuyers across Scotland. Passionate about property and driven by results, I lead team that blends local expertise with smart technology - including AI automation and CRM integration - to deliver a seamless client experience.

I use tried and tested, advanced marketing and pricing strategies that ensure my clients sell their homes faster and for more money. My core values are centred on providing the highest levels of customer service and improving the experience for my clients.