Li Fu

I am a founder of Jewel Homes, a modern estate agency known for its fresh approach to property sales and lettings. With a strong focus on service, innovation and transparency. I have built a brand that resonates with both landlords and homebuyers across Scotland. Passionate about property and driven by results, I lead team that blends local expertise with smart technology - including AI automation and CRM integration - to deliver a seamless client experience.

Robin has over 20 years experience across the prime and super prime Central London property markets working for some of the capital’s biggest and most respected companies within the industry. Recently described by the UK’s biggest selling newspaper, The Sun as “property advisor to the rich and famous”. He has advised on the sale, purchase and rent of over £1bn worth of residential property over his career. His passion, insight and long terms relationships and contacts give him an unrivalled knowledge of the London property market. Furthermore Robin has a truly global perspective of the real estate market having transacted with clients and colleagues all over the world.

Prime London are a Central London Estate, Letting and Asset Management agency, where an ethical and professional service is paramount. We handle over 800 transactions annually, and manage over £1bn of assets in Central London. With our global reach and partnerships, we deal with some of the finest properties in the world, and our dedicated team understand fully the bespoke service required to meet the needs of our clients, purchasers and tenants. Prime London own and operate from our offices both at 21 Grosvenor Gardens in Belgravia, and at Palace View, adjacent to Lambeth Bridge.